graphic design
Not Pop | branding + packaging design
Now more than ever, consumers are seeking healthier alternatives to comfort foods without sacrificing flavor. Enter Not Pop, a conceptual "soda alternative" brand with a focus on preventing tooth damage from carbonated drinks.
Gemini AI aided in quick lead generation for preliminary research. This tool allowed me to determine competing brands within the same niche, begin brainstorming copy ideas, and hone in on the standout features of Not Pop.
Not Pop's mission is to stand out from the crowd and stand up for what its customers values—their health and the health of our planet. Many are unaware of the impact sugary carbonated drinks can have on their dental health. To mitigate this, every box of Not Pop comes with a biodegradable straw for a delightful sipping experience. 100% recyclable and biodegradable materials give you the peace of mind you need to enjoy Not Pop to the fullest.
According to the United States Environmental Protection Agency (EPA), 66.5% of total recycled municipal solid waste in 2018 was paper, compared to only about 13% of metal and 4.5% of plastic. That's why Not Pop comes in nostalgic milk-carton-style packaging that consumers can recycle without a second thought.
